- Objectives,
research activity, target markets, script rational and reporting
procedure to be agreed with the client
- List
purchased or rented, client database designed and set up then current
customers non-applicables deleted.
- Telemarketing
Team briefed on the client, the market and the message.
- Draft
script written then tested by the telemarketing supervisors and
subsequently amended.
- Telephone
operators to be trained in the objectives and methods required for
a successful campaign.
- Detailed
positive responses \ solicited \ quality checked then sent to client
within 4 working hours by post \ fax \ E mail \ ISDN
- Hourly
and daily monitoring of campaign success rate.
- Weekly
Campaign Management meeting between Directors, Account Managers,
Operations and Telemarketing Managers.
- Weekly
reports produced.
- On
going input of negative responses.
- Final
report, summary and data produced.
- Campaign
de-brief conducted to establish further improvements and market
potential.
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