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Market Research and Evaluation can be conducted effectively over the telephone - it is quicker and less expensive than more traditional methods. Picture 3
"As well as making the initial sales lead contact CBS get comprehensive information about energy usage and who the decision makers are within the business."
Margaret Jacobsen, Telephone Sales Manager, Yorkshire Electricity.
Almost any aspect of a marketplace can be gauged using telemarketing

* Test marketing of new products \ services

* Analysis of buying habits, buying cycles, geographical considerations etc.

* Buying profiles of products \ services purchased, frequency of purchase, quantity of purchase, current supplier, etc.

* Advertising activity awareness and testing.

Scripts, sequences and data capture screens \ documents are designed to facilitate the effective solicitation and consistent input of information.

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