CBS Event Invitation Page

After initial calls to investigate interest subsequent calls are made to confirm and commit attendance to an event in order to avoid a poor and embarrassing turnout.


"They created awareness of the centres opening and raised our profile within the local business community. CBS made a major contribution to our marketing strategy and the success of our opening day and as a result the centre has been filled in line with the timescale we set ourselves." Simon Allderson - Batley Business & Technology Centre


Usually conducted in conjunction with direct mail with invitations, these campaigns are frequently "phone - mail - phone", to firstly establish decision maker names and needs for the mailshot. Telemarketing then gives firm confirmation of attendance and often involves a response mechanism such as a registration form. This approach assists in event planning from seating, catering, names badges etc.