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Initiates personal contact, increases interest and feedback and can multiply responses ten fold. This facilitates the evaluation of both positive and negative responses. Picture 2
"Telemarketing undertaken by CBS in conjunction with Yorkon's Direct Mailing programme generates a considerable increase in positive response, whilst maintaining our master database."
Mike Sherwood, YORKON (Shepherd Building Group)
Campaigns timed to maximise key personnel contact at between 1 and 4 days following mailshot arrival
- Decreases disposal and filing of literature also increases readership

Establishes if company and key personnel still exists and if they continue to use specific products
- Reduces future postage and literature costs

Establishes key personnel names and titles, if not already known
- Produces a more accurate database which, with a correctly named mailshot will improve response

Establishes if the mailshot has been received by target personnel, and the amount of disposal and filing at reception \ secretarial level.
- Will indicate if named mailshots are essential to produce readership and response.

The mailshot's main message is communicated to decision makers quickly and effectively
- Improves interest and awareness in the client's company, products and services and ultimately sales.

Results are solicited professionally such as appointments, information requests and answers to specific questions
- Vastly improving the chances of conducting business in both the short and long term.

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