Campaign Overview
A step by step guide to what is involved in a typical campaign these stages can be detailed into an overall project that requires a range of our ancillary services.
1. Objectives, research activity, target markets, script rationale and reporting procedure to be agreed with the client
2. List purchased or rented, client database designed and set up then current customers non-applicable deleted.
3. Telemarketing Team briefed on the client, the market and the message.
4. Draft script written then tested by the telemarketing supervisors and subsequently amended.
5. Telephone operators to be trained in the objectives and methods required for a successful campaign.
6. Detailed positive responses \ solicited \ quality checked then sent to client within 4 working hours by post \ fax \ E-mail \ ISDN.
7. Hourly and daily monitoring of campaign success rate.
8. Weekly Campaign Management meeting between Directors, Account Managers, Operations and Telemarketing Manager.
9. Weekly reports produced.
10. On going input of negative responses.
11. Final report, summary and data produced
12. Campaign de-brief conducted to establish further improvements and market potential ature’ fob-off and therefore increases readership.
