Database Development / Cleaning
Establishes market information such as product requirements current supplier, annual spend, key decision makers.
Deletion of ‘Gone Aways and non-applicables’. - reduces future postage and literature costs, Amendments of company key personnel names and titles. - better marketing and mailshot targeting, producing increased responses.
Database Enhancement.
Mainly conducted at key personnel level. With the use of a planned questionnaire to gain details in the minimum number of attempts. - Quick and efficient way to gain vital and complete information, such as year end, export turnover, makes of computer, canteen facilities etc.. - lead to very specific target marketing.
