Event Invitation
After initial calls to investigate interest subsequent calls are made to confirm and commit attendance to an event in order to avoid poor and embarrassing turnout.
Usually conducted in conjunction with direct mail with invitations, these campaigns are frequently ‘phone - mail - phone’ to firstly establish decision maker names and needs for the mailshot. Telemarketing then gives firm confirmation of attendance and often involves a response mechanism such as a registration form.
This approach assists in event planning from seating, catering, names badges etc..
