Direct Mail Follow Up
Initiates personal contact, increases interest and feedback and can multiply responses ten fold. This facilitates the evaluation of both positive and negative responses.
Campaigns timed to maximise key personnel contact at between 1 and 4 days following mailshot arrival. - decreases disposal and filing of literature also increases readership.
Establishes if company and key personnel still exists and if they continue to use specific products. - reduces future postage and literature costs
Establishes key personnel names and titles, if not already known. -produces a more accurate database which, with a correctly named mailshot will improve response.
Establishes if the mailshot has been received by target personnel and the amount filed at reception \ secretarial level. - will indicate if named mailshots are essential to produce readership and response.
The mailshot’s main message is communicated to decision makers quickly and effectively. - improves interest and awareness in the clients company, products and services and ultimately sales Results are solicited professionally such as appointments, information requests and answers to specific questions. - vastly improves the chances of conducting business in both the short and long term.
